View the slides from my presentation on December 5, 2025.
Sport$Biz – An Irreverent Looks at Big Business in Pro Sports
In 1989, journalist Dale Hoffman and I co-authored a book entitled Sport$Biz: An Irreverent Look at Big Business in Pro Sports. In reviewing the book, the New York Times stated that “Sport$Biz is an eye opening account of a society that cares more about sports than it does about cancer research.”
The articles and materials as hereinafter contained are used for educational purposes and more specifically as part of my course materials for the class I teach in Sports Facility Development and Representing Professional Athletes and Coaches at Marquette University Law School.
Milwaukee Brewers
Thank You Frank Busalacchi
No, he was not a Major League Baseball (MLB) player. No, he was not an MLB manager. No, he was not an MLB owner. But Frank Busalacchi has done more
Miller Park Will Become American Family Field in 2021
By Martin J. Greenberg and David Krienke I. Introduction Throughout the past few decades, naming rights agreements have become a viable tool for Major League Baseball (“MLB”) franchises to bolster
Post-Script: Blast Off! Why Are MLB Franchise Values Skyrocketing at an Astounding Rate?
MLB Franchise Values Update Based on 2018 Forbes Report By Martin J. Greenberg & Michael R. Gavin With every Spring brings a new Major League Baseball (MLB) season, where each
Miller Park Sales Tax Sunset Dates: Miller Park – The Best Public-Private Partnership in the History of Wisconsin
On October 22, 1996, construction commenced for a new baseball stadium to replace County Stadium in Milwaukee; this new ballpark became known as Miller Park. The first sanctioned Major League
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